Menu Prices

While it is true that Cracker Barrel Country Store offers a great product at an awesome value, Cracker Barrel is guilty of not letting John Q Public in on this fact. In a time when you can turn on the TV and see a number of restaurants advertising their specials, and deals that they are offering, where is Cracker Barrel at, nowhere to be seen. Cracker Barrel offers great deals all the time, with great menu prices for the quality of the food. Personally, I believe a good ad campaign would do more than pay for itself, getting customers in the door that will become repeat customers who will generate revenue for years down the road. I know that word of mouth advertising, billboards, occasional radio spots, and the Grand Ole Opry have maybe been sufficient according to Cracker Barrel Corporate Standards, but I believe with the right advertising, Cracker Barrel could go over the top. But, I am just a lowly waiter, what do I know.