Cracker Barrel Old Country Store Voted #1 in 2012 Consumer Picks Survey - Yahoo! Finance

Cracker Barrel Old Country Store Voted #1 in 2012 Consumer Picks Survey - Yahoo! Finance

Cracker Barrel is in the 1st slot in 2012 Consumer Picks Survey. Being an employee of Cracker Barrel Old Country Store for over 17 years I have witnessed the evolution of Cracker Barrel. Over the years Cracker Barrel has implemented changes to try to keep in step with changing times, at times a little behind the curve yet still trying to move with the flow. As of lately Cracker Barrel leadership seems to be a little more on top of things in changing to meet the needs of their customers.

However, with all the changes over the year Cracker Barrel has still maintained their core menu that has captured the taste buds of their customer base. Additionally, the menu prices have remained reasonable in spite of rising prices.

While I believe that adapting to an ever changing consumer landscape, being true to core menu and keeping prices reasonable have been a key component of Cracker Barrel Old Country Store's ongoing success; I believe the main driver of Cracker Barrel's success is their focus on pleasing people, a practice that will never go out of style.